After initially selling clothes by young designers, Sylvia incorporated her own designs with such success that 99% of the items in the shop are now hers.
Self-taught by a lifetime spent around fashion wearing it, styling it, and selling it, it was natural for Sylvia to move into designing and making fashion.
"My designs are for women like me, business women, working
mothers, busy people with no time to shop around. A typical customer
will fly in on the way to a meeting, needing to pick up the garment on
the way home, all the time juggling children, nannies and heavy social
diaries. More and more these days women are breadwinners and carers,
with demanding schedules and no time for themselves. They can stop here
for a moment and be pampered.